Brand Identity & Web Design
In 2020, I developed the visual identity and website for Allegiance Chiropractic, a local small business, creating a cohesive brand system that could work across print and digital environments. I collaborated with another designer on the logo icon, then carried the identity through brand exploration, web design and client-facing materials.
I bartered the project for chiropractic care rather than a traditional fee, which taught me an early lesson in entrepreneurship: value is not always measured in money. More than five years later, the identity and website are still in use.
The Logo Process
I start on paper, then move into Adobe Illustrator to explore multiple directions before refining the strongest concept. For Allegiance Chiropractic, the logo evolved from an initial sketch into a flexible visual identity designed to work across print and digital applications. The process combined concept development, iteration and brand consistency with a focus on clarity and usability.
Started with a Pencil
Initial concept exploration
Explored in Illustrator
Developed and compared multiple directions
Refined the Final Mark
Created a flexible identity for print + digital