Research & Entrepreneurship

I use research to understand audiences, test ideas and make better decisions. My work in this area combines market research, qualitative and quantitative data, audience-focused thinking and practical business strategy to turn questions into actionable insights. I apply design thinking to identify opportunities, evaluate feasibility, explore solutions and make informed decisions. These projects reflect an entrepreneurial approach to problem solving and building practical solutions.

Egg Sales Feasibility Study

I started this project with a simple question: could I realistically sell eggs from my backyard flock? I created a 10-question questionnaire using multiple-choice, yes-or-no and short-response questions, then gave it to 10 members of the target audience, the "Coworker Crew." I used their responses to understand buying habits, preferences and willingness to pay, then used those findings to shape a practical business approach.

My goal was never to build a huge operation — I wanted a few consistent buyers. The research helped me define the opportunity and move forward with a clear, manageable plan.

Collection of Chicken Photos

Here are a bunch of photos that no one asked for, but definitely needed to see. These were taken with the intent to share on social media to increase egg sales.

518 Bakes: Capstone Business Plan + Pitch

518 Bakes was my capstone project for the Dog Tag Fellowship, a five-month entrepreneurial program that includes business education through Georgetown University. I developed a complete business concept for a custom cookie company, including market and audience research, branding, marketing strategy, financial planning and product development. I designed the logo and visual identity, translated the research and business strategy into a visual pitch deck, and presented the concept to my cohort and program leadership. I later revisited the presentation and used a new Google Slides feature to adapt the original pitch deck into a narrated video.

Learn more about the Dog Tag fellowship program here.