Research & Entrepreneurship
I use research to understand audiences, test ideas and make better decisions. My work in this area combines market research, qualitative and quantitative data, audience-focused thinking and practical business strategy to turn questions into actionable insights. These projects reflect an entrepreneurial approach to problem solving, from identifying opportunities and evaluating feasibility to shaping real-world decisions and outcomes.
Egg Sales Feasibility Study
I started this project with a simple question: could I realistically sell eggs from my backyard flock? I created a 10-question questionnaire using multiple-choice, yes-or-no and short-response questions, then gave it to 10 members of the target audience, the "Coworker Crew." I used their responses to understand buying habits, preferences and willingness to pay, then used those findings to shape a practical business approach.
My goal was never to build a huge operation — I wanted a few consistent buyers. The research helped me define the opportunity and move forward with a clear, manageable plan.
Collection of Chicken Photos
Here are a bunch of photos that no one asked for, but definitely needed to see. These were taken with the intent to share on social media to increase egg sales.
